The Analys?s of Technology Acceptance Model (Tam) on Consumer Loyalty of Travelokapay Payment Systems in Travelokaeats Serv?ces

The massive technology development introduce non cash payment method using mobile phone, namely payment. It changes consumer behaviour in conduct transaction and specifically induced by COVID 19 pandemic situation, whereas minimize transaction. In Indonesian online travel provider, there are various brands available, Travelokapay TravelokaEats application considered as the new player market. Consumer may not easily adopt a technology, because of factors. This study aims to determine effect perceived ease use usefulness on attitudes which influence interest continuing TravelokaPay system service. uses Technology Acceptance Model (TAM) recognized familiar approach for adoption. Data gathered from 158 respondents reside Jakarta, Indonesia with purposive sampling technique. Analysis is conducted Partial Least Square Structural Equation Modelling (PLS SEM). results demonstrate that significantly affect usefulness, attitude continutaion intention. While only attitude.